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Source categories

What this page is — a grouping layer above lead sources, so Facebook Ads and Google Ads both roll up to Paid Advertising.

What it is for — keeping a long source list readable, and reporting at channel level rather than per individual source.

The problem it solves — nineteen sources in a flat list tells you nothing about paid versus organic. Categories give you that view. This page also explains why creating a category needs a permission named after sources, not categories.

Route: /org/marketing/leads/settings?tab=master-data · View: Make the tabs visible of Source Category

Figure 1 — Master Data holds source categories and grades behind sub-tabs.

1. What it is​

Categories exist so the source list groups usefully and so reports can roll channels up. The reference tenant has 11 categories over 19 sources — Import, Referrals, Social Media, Paid Advertising, Website, Manual Entry, Events and others.

Source categorySource
ExamplePaid AdvertisingGoogle Ads
Attached toSourcesLeads
OptionalYes — a source can be uncategorisedEffectively no

2. Field reference​

FieldTypeNotes
Nametext, requiredThe group heading in the source list
Codetext, requiredStable identifier
StatustoggleInactive categories leave the source form's picker

3. Permissions — three families for one resource​

ActionPermission
ViewMake the tabs visible of Source Category
CreateAdd new item for Lead Source Category
EditEdit existing item for Lead Source Category
DeleteDelete existing item from Lead Source Category
Grant the whole set, or none of it

Categories are a small, low-risk piece of configuration and there is rarely a reason to split them. Anyone you trust to manage lead sources should generally hold all four of these too.


4. The admin contract​

NeedsOr
Categories, before grouping sourcesSources display ungrouped
Create lead sources to add oneThe Add button fails

5. Downstream​

Categories drive the grouping in the source list, and the group counts there are the quickest audit of whether your channel taxonomy still matches reality.


6. Don't confuse this with…​

ThisNot this
Source categoryLead status category — an unrelated concept on statuses
sourcecat.createsources.create, which is what actually works
Master DataCustom Fields, a separate section

7. Troubleshooting​

SymptomCause
Cannot create a categoryNeeds Create lead sources. Section 3
Sources ungroupedThey have no category, or grouping is toggled off
A category is missing from the source formIt is inactive