Social & SEO
Routes: ?tab=social and ?tab=seo · Permission: Manage Store Settings
1. What these two sections cover
Two small sections that both control how the store appears outside itself — in a search result, in a social post, and in an analytics tool.
| Section | Answers |
|---|---|
| Social Links | Where do our social profiles live? |
| SEO & Analytics | How do we appear in search, and who is measuring? |
2. Where they reach
The link-preview image is not here
It is Social Share Image on Branding. This section holds the profile links, not the image a shared link renders with — a distinction that costs people time.
3. The sections
4. Field reference
| Field | Section | Notes |
|---|---|---|
| Social links | Social | Profile URLs, surfaced in the storefront chrome |
| Global Meta Title | SEO | The default title for storefront pages |
| Global Meta Description | SEO | The default description |
| Google Analytics ID | SEO | Measurement ID |
| Facebook Pixel ID | SEO | Pixel ID |
"Global" means default, not fixed
A page authored in Page Builder Studio has its own SEO fields, and those win for that page. These two are the fallback for pages that do not set their own.
5. The admin contract
| Prerequisite | Without it |
|---|---|
| Manage Store Settings | Read-only |
| A published storefront | Nothing to index |
| Analytics accounts | The ID fields have nothing to point at |
6. Downstream
Meta fields reach search engines and the browser tab; the analytics IDs inject their tags into the storefront; social links render in the storefront chrome.
7. Don't confuse this with…
| Thing | Where |
|---|---|
| Global meta title/description (this page) | Store-wide default |
| Per-page SEO | Page Builder Studio → SEO mode |
| Social Share Image | Branding |
| Organization SEO | Organization Settings → SEO & Analytics |
8. Troubleshooting
| Symptom | Cause |
|---|---|
| A page shows a different title | That page sets its own SEO |
| No analytics data | The ID is missing, or the storefront is not published |
| A shared link has no image | Set the Social Share Image on Branding |